Invention Evaluation

Jack Carik, 248-650-0883, Carik Marketing Group, Rochester, MI. Jack has been listing in the "Broker" section of our "New Products Wanted" column almost since our beginning. Over those dozen years, he's looked at a lot of inventors' products. Most were not marketable for reasons clearly obvious to those with experience in the target market. Yet many of those inventors had already poured thousands of dollars into patents and prototypes.

He's come to the conclusion that the best service he can provide for inventors is to give them a good "market read", i.e., objectively, "Is this idea worth pursuing?" - and if so, specific suggestions for doing so.

He's assembled a team of his industry contacts (he was a sales rep for many consumer product companies throughout his career) to offer a new invention evaluation service. For $150, he and his team will review your idea under a non-disclosure agreement and give you a written report of their advice.

For forms and details, call him at the number above or see his Web page at www.inventorservices.com.

Ed. note: Beginning inventors have a success rate of less than 1%, i.e., over 99 of every 100 of their ideas never reach the market - often after having spent several thousand dollars on patents and prototypes.

The reason for this is evident - they assume their idea will sell whereas, in fact, they are not qualified to make that assessment. Only people with experience in the target market can make that assessment with any degree of confidence.

There are a couple of other good invention evaluation services - WIN in Missouri and WISC in Wisconsin. However, both are academic-based. The Carik group should be able to give you a much more accurate, thorough and useful evaluation of your idea than these other services. Time will tell. But as of now, if I were considering spending prototype and patent dollars on a consumer product idea, there's no question I'd buy their evaluation first.

top of page

Contact us to receive your New Product Evaluation Packet